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2024: A new normal for high-performing teams

We saw teams get creative — and resourceful — with how they used Donut in 2024. Companies were under pressure this year, balancing tighter budgets against the need to innovate and win in emerging fields like AI. The most successful committed to doing more with less.

Our customers focused on building talent within their existing teams by investing in learning. They built strong networks to remain productive and aligned — no matter how, where, or when their people work. And they prioritized fewer, better tools: we saw teams use Donut to streamline their HR tech stack, automating workflows to free up time and reduce tool clutter.

We’re proud to look back on the year in review and share what we accomplished together!

What we saw

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Teams invested in learning like never before

Nearly 40% of workers need to upskill by 2027 to meet emerging needs like AI. Companies have taken note: 9 in 10 executives plan to maintain or grow their learning programs in the immediate future — keeping up with competition and helping retain their best people.

In 2024, Donut supported more than 60,000 Journeys for companies focused on learning — and automated over 14,000 tasks, messages, and learner actions for one award-winning learning team.

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Strong networks unlocked productivity and innovation

Teams used Donut to get and stay aligned in 2024. We made nearly 2 million introductions, bringing teammates together to connect,  collaborate, and boost impact.

It paid off. Productivity grew steadily in 2024 — and Donut customers used our automations to save money and time. (Learn how with our ROI calculator.) One hard-working team saved over 500 hours in 2024 with Donut, freeing them up to get more done.

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New hires got up to speed — fast

A great onboarding experience boosts productivity and retention — and Donut customers made it happen.

Donut onboarded nearly 30,000 new hires in 2024 and automated over half a million onboarding tasks, messages, and actions to set new hires up for success. One motivated team reported an average onboarding score of 94% using Donut — great job!

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Teams took their programs to new heights

Teams got creative with Donut this year. We automated a whopping 3.2 million messages and tasks in 2024 to help our customers onboard, learn, connect, mentor, coach and much, much more.

Just an example: one innovative team of HR practitioners used Donut Journeys to support newly-promoted managers in 2024 — empowering them to lead more effectively.

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Doing more, with Donut

In 2024 we released 585 new features, integrations, and updates to streamline customer tech stacks and replace dozens of redundant tools.

Here’s a snapshot:

  • Homepages centralized customer programs, dashboards, and data insights
  • Journey Hubs helped teams set context and share key onboarding knowledge
  • Time savings, times a lot. We added 50+ new HRIS integrations and other new enrollment options.

Last but not least: We acquired Gatheround, an interactive video platform that makes it easy to create and run engaging live sessions.

Do more with Donut in 2025

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